[Ikea]-Brand Investigation

Type Research
Theme Branding+Architecture
Stage Complete
Date June 09

Text Architecture has been utilized as a medium for brand experience for many years.
largely known companies owe there popularity partly to how they communicate there
philosophies through there image.
Architecture acts as a corner stone for companies in the public eye erecting eyecatching
spectacular structure housing unforgettable experiences and one off activities an individual
upon interacting with this medium leaves feeling apart of a certain brand.
Cities also benifit from these acts the general relationship corporate spectacles have with
a city are immence both in revenue and popularity growth.
This project is an investigation into this theme of branding
utilizing ikea as a pallete ,analyse and propose a project
which could represent how ikea could extend there brands
reach in a more core user related way.