[Ikea]-Launch-pad

Type Thesis Project
Location Berlin, Germany
Stage Completed
Date June 09

Text Architecture as device for brand experience can be explored in many ways not always including product exaltation. what makes a brand is its image and it’s product but architecture is mainly concerned with the development of a brands image within the public and city realm,
Given the current economic situation companies have to seek new creative ways to enhance themselves one of those ways could be to create a brand facility that focus on making good the brand customer relationship.
The Ikea Launch Pad is rooted in this idea, The launch pad is a system where ikea would provide a space for followers to come and have an experience outside of a retail environment it would be a place for visitors to a city to explore and view and test new products out side the new on site ikea designs. this place would also provide other facilities which communicate the ikea life philosophy. of affordable and comfortable living the launch pad aims to be a place where all user groups collide it will mainly house and provide a place for ikea designers to be influences by the buzz of enthusiastic customers testing there materialized thoughts in real time in the same space. A hub of creativity with ikea at the center acting as an engine driving the experience within the walls and beyond.
It will provide a welcomed rest stop for many visitors on one of the busiest streets in berlin
providing affordable eating and a energetic and creative atmosphere....